As of September 1, 2021, Tura Scandinavia AB is the new distributor for Joby and Lowepro. With these two well-established brands, Tura Scandinavia strengthens its position as one of the leading distributors of accessories for photography and videography in the Nordic region.
These are two well-known brands being added to Tura Scandinavia's already extensive product portfolio. Joby is most famous for its flexible GorillaPod tripods that offer angles and attachment points you wouldn't have thought possible. Joby stands for innovation and creativity. Their range, suitable for DSLR cameras and mobile devices, provides photographers, videographers, and vloggers with new opportunities to explore their creativity.
For half a century, Lowepro has been the leading brand for professional camera bags, backpacks, and storage solutions. A Lowepro bag is designed to meet the demanding requirements of photographers, regardless of climate and conditions. Today, Lowepro bags are used by passionate photographers, videographers, and digital marketers/content creators worldwide.
"We are very proud to expand our long-term partnership with Stefan and his team at Tura Scandinavia by adding JOBY and Lowepro to the Vitec brands they currently distribute. While we remain committed to our content creator photographers, there are constantly new influencers among the globally over 700 million social media users. These individuals will be fully served with the JOBY Ecosystem, which includes tripods, microphones, motion controllers, and lighting, while Lowepro will continue to assist photographers and videographers in capturing and preserving moments. We look forward to continuing to support Tura Scandinavia to ensure that our brands provide the best available service to retailers and consumers," says Chris Carr, Executive VP EMEA at Vitec Group.
"We feel great, and we are very excited to be entrusted with adding Joby and Lowepro to our product range. These are premium brands with high-quality and functional products that give us breadth and an attractive range. We look forward to developing these brands in the Nordic region," says Stefan Eriksson, CEO of Tura Scandinavia.
Joby and Lowepro are part of the Vitec Group, a global corporation primarily serving customers in the broadcast and photography markets. Vitec is listed on the London Stock Exchange.
Contacts for all matters related to the above:
Peter Olsson
Mobile: +46 73-351 52 80
Juha Tegelholt
Mobile: +46 73-351 52 78